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FOR IMMEDIATE RELEASE

ANNE KLEIN & ASSOCIATESRECEIVES
GOLD JASPER AWARD FOR BRANDING CAMPAIGN

Marlton, NJ - September 25, 2006 - Anne Klein & Associates Inc. (AKA), a national public relations firm based in the Philadelphia region, received a Gold JASPER Award from the Jersey Shore Public Relations and Advertising Association (JSPRAA). The JASPER Awards honor New Jersey’s best work and outstanding professionals in the communications field. More than 365 entries competed for awards in 90 categories. The winners received their awards at the 32nd Annual JSPRAA Awards Dinner.

AKA won in the “Corporate Identity: Branding Campaign” category for “Many Hands. One Heart.,” a full scale branding campaign developed for Diakon Lutheran Social Ministries. Diakon is a nonprofit that provides senior living services through continuing care retirement communities, and family and community services in eastern Pennsylvania, Delaware and Maryland.

The research-based campaign aimed to “put a face” on Diakon and unite its brand using television, print, radio and outdoor advertising; videos; posters; newsletters; publicity; and employee meetings. AKA helped Diakon organize kick-off events, recommended a Web site redesign and created a branding campaign toolkit and a graphic standards manual for the organization’s use.

AKA developed this integrated marketing communications campaign by organizing and leading a multidisciplinary team from the Philadelphia area that included Dale Kramer Research Consultants (Mount Laurel, N.J.), Dyer-Martin Consulting (Ambler, Pa.), Laughing Gull Graphics (Doylestown, Pa.), The Lightspeed Group (Villanova, Pa.), Tempest Communications (Blue Bell, Pa.) and Zaccheo & Associates (Paoli, Pa.).

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