News and features archive

FOR IMMEDIATE RELEASE

The Need for Planning in a Social Media World

Mount Laurel , NJ -April 14, 2010  - Ad News , the bi-monthly magazine of the Philadelphia Ad Club, published an article by AKCG's Anne Klein on the need for in-depth planning for social media campaigns.

In the article (available here), Anne noted,
"With the influx of so many new
communications technologies giving us myriad ways to reach our audiences,
we cannot wait until the last minute to consider communications campaigns. If we want to take advantage of all the opportunities to put our company's or client's best foot forward, we need tremendous foresight...
and time to assess how all the media opportunities can fit together."

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Anne Klein Communications Group, LLC is a national public relations and marketing communications firm based in the Philadelphia region. AKCG is the exclusive Philadelphia-area member of Pinnacle Worldwide, an international network of independent public relations firms with offices in major cities across the United States and worldwide.